In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers was to attract them with newspaper ads. For us in KL, that meant placing as many local newspaper classified ads as we could afford and fighting for the coveted spaces. That was it. The Classified section ran to a dozen pages in those days, with all the major firms underwriting two or three full columns per week. It was simple. It was direct. It worked, at least in part because real estate agents held the keys to the kingdom of available listings. Buyers couldn’t get in without them.
The internet: Same, same but different
All that changed with the advent of the internet. Today’s system for marketing listings has completely changed, while remaining strikingly much the same. While much more extraneous noise exists around the basic process, that process still involves agents displaying listings and hoping that prospects contact them. Of course, the rise of exclusive rather than open listings has brought other changes. Now agents market as intensively to other agents as to potential clients. This too has become an online process: we create e-brochures which we send agent to agent and company to company through email channels to highlight our properties, and our competitors do the same, all across the country. The big aggregators, like iproperty, property guru have seen a huge opportunity here to jump into this multi-billion dollar marketplace and create huge, heavily marketed websites which, in one form or another, sell agents the leads which used to come to us directly. Thus the extraneous noise
Social media advertising
Increasingly, agents also depend on social media to promote themselves, their listings, and their recent sales. Facebook for the older generation, and Instagram for the younger, both can offer enormous reach to a curated audience for a well-crafted message. Best of all, unless one opts for targeted ads, these promotions are free.
How to sell sellers
Print advertising no longer sells properties in most markets. As a result, most companies nationwide have cut way back on print marketing. Expensive and time-consuming to design and implement, it serves today more as a corporate brand builder and seller palliative than anything else. Sellers love to see their properties in print
Even if they understand somewhere deep inside that that beautiful print ad will likely remain irrelevant as a spur to sales. As we say at my firm, print ads don’t sell property, but they do sell sellers. So we continue to place one or two in a widely seen venue each month, trying to make them as visually appealing as possible.
The rise of agent branding
At the same time, the twin notions of corporate and individual agent branding have transformed the marketing landscape. Today, anyone can find listings online, but most people don't have the experience or understanding to interpret them, or to follow a sale through to the end. Agents must therefore sell their knowledge and experience as trusted advisors. Branding, a concept which didn’t even exist in our industry when I began, now occupies a critical space in the strategies of both companies and individuals. Today, probably at least as many dollars are devoted thereto as to listing promotion. Print, in its various forms in newspapers and magazines and billboards and bus shelters, can create memorable images to promote a company or a broker or a team. This has become the primary utility of print media for the real estate agencies of today: creating name recognition and visibility for our companies and our agents.
In further supporting our new goverment #HOC or #HomeOwnershipCampaign, we Showcase Properties Sdn Bhd would also proudly introduce our #SHOC or #ShowcaseHomeOwnerShipCampaign which further benefits the #HomeBuyers starting from today as well (1st March 2019 to 30th June 2019) T&C applies.
You just need to SNAP (Selfie with our friendly & professional agent after booking your property within Showcase Properties list of projects). Then SHARE it with 3 of your friends who are also in hunt of their dream home. Inform your friends & family members to LIKE your post shared on your social media page that you have made a right choice and a changing steps toward a better living experience
* Other T&C are as per the below link https://docs.google.com/document/d/1ioZmbb91r5PxHy36CszTK5GrflHVnUoWbJ7YkWUUoJg/edit?usp=sharing
And you are alreadly close to WIN our fabulous prizes!
So don't wait further anymore, both our SHOC & goverment HOC benefits you in terms of saving more in buying your dream home now!
You may look out for our friendly & professional agents by exploring to our Facebook fan page as below
If you may also be interested to built your career in real estate by joining our Showcase Properties, we are most welcome!
Click the below link by setting up a discussion session with us today http://bit.ly/2ShjkrL http://bit.ly/2ShjkrL
Our goverment has introduce Home OwnerShip Campaign HOC (waived in stamp duty for SPA & Loan Agreement)
Showcase Properties add on SHOC #ShowcasePropertiesHomeOwnerShipCampaign
WIN FABULOUS PRIZES BUYING YOUR HOME WITH US NOW! 🎁🎁🎁
Campaign starts 1st March 2019 to 30th June 2019
Stay tune & follow our Facebook page for more suprising info coming soon!
2019 Property Market- My opinion as CEO of #Showcaseproperties
Most people will tell you, now economic is down..& bla..bla..bla..
BUT have you, yourself study it properly?
Do you only start Buying Only when market/ economic is good again? Or when every body starts buying? What would you think the prices by then?
People also say RICH people can buy now and i am not RICH, because Rich People got Cash reserve. But again, if you can also afford to BUY or Invest now, WHY Not? and you are also rich and think like rich people think.
NOW, study properly or check around the market..prices are at 'Bargain' or would say Very reasonable. Plus, our goverment is also always here to help the first home buyers with lots of incentives. So, still wait until economy good first??
My answer is ask yourself after a REAL studies through out property histories and facts...
Finally, never i have experience property prices fall within a 5 years circle in Malaysia. Of course, location & enviroment matters (Speaking as myself is also a property investor for more then 15 years and 15 years in this always profitable industry of Real Estate)
Therefore my conclusion here to all, know the market & know your budget, then miracle firgures will come Beautifully & Fruitfully to you once action made and done.
For those who are willing to Join this industry #ShowcasepropertiesHQ or even just want to share your ideas with me, do let me know
I can be reach by clicking the below link http://bit.ly/2ShjkrL http://bit.ly/2ShjkrL