Sep 13, 2018
8 Ways To Market Active Listings
1. Facebook
Facebook is used by almost everyone. We market our listings on our personal page, business page and groups. It takes time to build an audience, but once you do they will help you market as well. We post as many pictures as we can, a link back to our website and information on the properties. We also boost the post locally so that we are spending money to reach people in the area.
2. Iproperty/Property Guru/Propwall.
Property website platform for most real estate agents/ negotiator to advertise their property listings. Over 10 years, these website has proven to be one of the most effective ways to market for sale and for rent property. These websites also published the latest news related to property, guides on purchase and invest in property.
3. Email Blasts
We love MailChimp or Engine Mailer for spreading the word on our new listings. We maintain a very robust database and make sure to engage with our client base at least one time per week.
4. Instagram
What sets Instagram apart from other social media platforms is the ability to receive instant feedback on property and neighborhood info. You can also experiment with different hashtags, captions and photography filters to enhance your photos. Instagram is the fastest-growing social media platform and, I would say, a necessity for properly marketing a property online.
5. Telling Other Agents/ Negotiator
I find the best tool for sales is the personal call to other brokers. Let them know before it hits everywhere. This affords them a heads up and they appreciate the thought. It also comes back around.
6. Apartment Complex Mailing Lists
More and more condo buildings in Klang Valley have installed a system on which every apartment tenant and owner has an account and receives alerts for building residents. If I get an exclusive listing in the building, I can ask the owner to put this listing to the alert system so all building residents can see it. It's not only for prospective buyers, but sellers as well.
7. Videos Marketed On Social Media
My favorite way to reach seven billion people in the world to market properties for free is using social media platforms. Highest responses in order are from LinkedIn, Facebook and Twitter to show a short drone video, live videos or marketing flyer of the property for sale or lease.
8. Going Back To Basics
No property is the same, but there are basic things I do with every listing no matter what. One of those is great photos and as many as possible. Another is accuracy of listing, which is critical, and this means cross-referencing as much data as I can find. Other things depend on the home and its ideal market, but get back to basics before you get fancy. I see too many listings missing the essentials.